Marketing Update: Influencers, Reviews and Bloggers

ByK Marketing has always been about reaching parents, not just cyclists. This year we have extended our key programs of Influencer and Blogger marketing to increase the reach through reviews, social media, and email marketing campaigns. influencers collaborations and blogger reviews childrens books daily mrsdplus3 13redshoes bicycle network advocates cory boardman tikkiknits rail trail cafe jayne darcy joyce watts (tot:hot or not) Shelley McColl 2016 Advertising Little One Magazine RideOn Magazine From marketing direct to tweens only on Instagram with Pavement Brands to sponsoring a Books & Bikes month with an internationally recognised librarian and parent, to a feature in the glossy kids magazine, Little One, ByK have reached 1000s of new target customers in the second quarter of 2016. Tween Marketing: Pavement Brands Our latest marketing foray has been a campaign to market direct to tweens (kids aged between 10 and 15). This is a break from our traditional marketing to parents only. In conjunction with Pavement we held an Instagram only competitoin whereby entrants had to state their name, age and why they wanted to win a ByK bike and a Pavement clothing voucher. Therelo