2015 Bloggers & Influencers - Marketing Direct to Australian Parents
It has been a busy year of marketing for the ByK team and some of the highlights have been the reviews from parenting websites, and bloggers that have had a reach of hundreds of thousands of Australian parents. Here's a rundown of those reviews. We encourage you to share the results of these with your own customer base via your social media and content marketing channels. 
MrsDPlus3
A blogger on the Northern Beaches of Sydney, MrsDPlus3 put together a blog post including video, and social media posts. The result was a youtube video that helps other parents teach their children how to ride without training wheels, including a '10 tips' guide on the website. The youtube clip is shareable by anyone and already we have used it many times to demonstrate to parents how to take the pedals off and teach balance first. The blog gets over 4000 unique visitors per month and has nearly 4000 followers on social media. Links:- Blog Post: 10 Tips for Teaching a Nervous Child to Ride
- Youtube Video
- Bike Review: E-450 Girls Retro
- ByK Bikes B2C Website Review Link
Review Zoo
An Australian parenting website that has provided an informative review to parents looking for a new kids bike. Her photos comparing ByK to a standard department-store bike made for the exact same age group really illustrates the design differences that make ByK so innovative in the market. Links: Kids Fashion Blogger
We approached Kids Fashion Blogger who has cornered the Australian market on Instagram for showcasing high end children's products. Her readership of A/B affluent Australian mums is huge - with over 90,000 followers, she also has other social media channels and a blog. We gave her two bikes and each of her images received great coverage - one alone had over 1000 views and over 40 individual comments! Instagram Review Posts:- https://instagram.com/p/4bIJgEgXi_/
- https://instagram.com/p/5K7xi-AXpD/
- https://instagram.com/p/5JvNzggXqg/
- https://instagram.com/p/3yPlajgXiw/