In 2014 our bike sales and website visitors grew by nearly 30%. And 2015 has started with a bang with a 45% increase in website visitors alone. Over one third of all website visitors came to the website in the Christmas buying period - October/November/December - and that's where we targeted our external marketing with competitions, guide guide inclusion lists and product placement in events such as the Great Victorian Bike Ride and the Great Cycle Challenge. In 2015, we have more grassroots bloggers on board reviewing, photographing and talking about our brand, as well as some collaborations with key partners that help to spread the word about ByK Bikes and getting more kids riding. Along with some of our tried and tested marketing campaigns around Christmas, we are building our brand and awareness through a multi-channel strategy that extends our reach to thousands more parents in Australia and New Zealand, and around the world.